Exxel Prime Int’l Trading Inc., formerly Exxel International Trading, was formed by Michael Siytaoco in 1992. The company started the distribution of Stockings/Hosiery products in the market under the brand name ORO.
ORO has established quality hosiery products and has introduced several innovative products popular among hosiery users such as Varicose RX, Anti Cellulite Support, and Medical Therapeutic Stockings.
In 2004, ORO Socks was introduced in the market, available for daily wear, including school/children socks, adult men and women socks, and sports socks.
In 2008, Exxel Prime introduced a new line of nail products under the brand OMG Oh My Girl (OMG). The OMG line includes Nail Polish, Nail Care, and Nail Accessory Products.
In 2017, OMG expanded into Hair Products, including hair conditioner, hair dye color cream, hair serum, and other hair care products.
Today, ORO and OMG continue expanding their distribution reach and are now available in more than 3,000 store outlets nationwide.
Exxel Prime continues to follow its company philosophy of INNOVATION (creating unique, exciting, and high-quality products at competitive prices) and SATISFACTION (aiming to create a lasting satisfaction experience from product use).
We are driven to grow our business with relentless pursuit on profitability through constant focus on:
- Innovative and sustainable quality products
- Operational efficiency
- Customer's voice
- Exceptional People
In 2021, to be the top choice brands of innovative and sustainable quality products of every Filipino household.
Founded in 1992 by Michael Siytaoco, Exxel Prime has evolved from a pioneer in quality hosiery with ORO into a nationwide beauty powerhouse, led by the phenomenal success of OMG Oh My Girl nail and hair care.
"A Decade of Nail Perfection" Since 2008, OMG has been the go-to brand for high-quality, affordable nail products. With hundreds of shades and innovative nail care solutions, we empower every girl to shine.